You can say you’ve never heard of Billie Eilish, but I won’t won’t believe you. Pop’s latest golden child is everywhere. First there’s her music which surrounds you like a lush bed of brooding, moody emotions—a far cry from the sweet bubblegum sounds central to the genre. Then there’s her sartorial taste which forgoes anything tight and sexy in favor of loose, baggy, and androgynous ensembles. It’s a look that’s rippling out beyond just her rabid fanbase.
Billie Eilish’s level of cozy girl chic is one I aspire to reach. The 17-year-old is usually swimming in shapeless, body-obscuring silhouettes. You see the outfit before you see the superstar (making it easy for her to prank her fans). Having studied her looks fully and for some time now, I can safely proclaim that I’m a Billie Eilish style pro. Her formula consists of mixed prints and bootleg designer logos; she often opts for a loud color palette of green, blue, orange, and red and almost always gives a piece its standout moment, be it custom designed Nike Air Force 1s, a large Louis Vuitton bucket hat or odd-shaped oversized sunglasses. Every time I scroll past a picture of Billie, I have to question, “Can I actually pull this off?”
In Billie’s world, streetwear is no longer reserved for boys, and being a pop princess doesn’t have to mean being objectified and over-sexualized.
“I never want the world to know everything about me. I mean, that’s why I wear big baggy clothes. Nobody can have an opinion because they haven’t seen what’s underneath, you know?” she said in a video for Calvin Klein’s #MyTruth campaign. “Nobody can be like ‘oh she’s slim-thick, she’s not slim-thick, she got a flat ass, she got a fat ass.’ Nobody can say any of that because they don’t know.”
As a cozy queen myself, I’ve been taking notes on how to emulate Billie’s style and decided to share them, ahead. Welcome to class.
More is more
There’s no print too bold for the budding style icon. If you peruse her stellar Instagram (and seriously, Billie could have a side gig as a street style blogger), in one photo she layers a green snake print North Face jacket over lime green shorts with black paint splattered all over, a matching green oversized t-shirt, and a green Supreme snakeskin bucket hat. In another photo, she pairs a red printed t-shirt with a large Japanese dragon emblazoned on the front with blue monogram Gucci shorts with the brand’s GG logo in red and red Prada Cloudbust Sneakers. What good is dressing up if you can’t have fun with it?
Bootleg fashion? A flex!
In fashion, there’s the original and then there’s the bootleg. But nowadays, none of that matters thanks to a wealth of lesser-known designers who are making bootleg designs cool. (Renowned designer Dapper Dan was the face of bootlegging for decades for his iconic luxury streetwear pieces.) Now, Tsuwoop and Imran Moosvi (Imran Potato) are ushering in the new wave of designer knockoffs fashion worn by celebrities like Billie Eilish and Bad Bunny. These custom bootleg sets have become a part of Billie’s brand. She famously wore a custom denim pant set with large Louis Vuitton LV logos written all over at Coachella earlier this year. My all-time favorite? The white tracksuit with LV logos and color paint splattered from head to toe. She paired the set with her go-to sneakers, Nike Air Force 1s. Billie can have any high-fashion house at her beck and call, but she’s using her platform to support these up and coming brands. A queen!
Classic sneakers are always in style.
Billie Eilish really hates women’s sneakers. “Man, girl’s sneakers are fucking stupid,” she told Complex‘s Joe La Puma during a Sneaker Shopping episode. Classic sneakers are a style staple for her, but she prefers her sneakers to be thiccc, “chunky,” and colorful. Air Force 1s, Jordans (Retro 1s, 4s, and 11s are mainstays) and luxury styles of Gucci, Prada and Balenciaga are in her heavy rotation. You hate the chunky Dad shoe trend? Billie loves it. She reserves her hate for Vans which she believes is the sneaker equivalent of “small dick energy.”
Go bold or go home!
Accessories play a major role in Billie’s look and is also where she adds a touch of femininity. Her boxy, shapeless outfits are often accessorized with large hoops, stackable necklaces and rings. When jewelry isn’t the highlight of an outfit, you can almost always find Billie in a hat—bucket, visor, beanie, you name it, she’s worn it.
Her sunglasses show off her playful energy, often ranging from oversized color frames to skinny black Matrix-esque styles.
We have no choice but to stan!